Integration with Google Analytics
Rocketseed email branding fully integrates with Google Analytics allowing you to monitor campaign click performance and track conversions.
Every time you add a link within your branding you have the option to select ‘Google Tracker’ to be added to your URL. Each click is tracked by Rocketseed and within your Google Analytics.
This ensures all traffic generated to your website from your email branding is attributed to your campaign in Google Analytics, allowing the marketing team to monitor performance.
The consolidated reporting will enable you to refine campaigns, improve your click-through rates, and increase sales.
Setting up the Google Analytics integration in your Rocketseed branding
- You upload your branding element as usual
- Select the Tracking button
- You give your tracker a Name
- Add your URL
- Check the Checkbox called Google Tracker
- Save the Tracker
Your Google Analytics URL explained
Your URL will be updated to include these three Google Analytics elements as follows:
https://www.rocketseed.com/solutions/industry-case-studies/13-percent-email-banner-engagement-rate/?utm_source=Email_Branding@&utm_medium=Rocketseed_Reseller&utm_campaign=Harry_Warren_Case_Study
The bold text above is the original URL as inserted by you and is the page to be displayed on click.
The red text above is the Source which is always “Email Branding” so you can find it in your Google Reporting.
The blue text above is the Medium which is the name of the Reseller/Rocketseed.
The grey text above is the Campaign which is the Template name or the name of the Signature or Disclaimer.
You do not have to use our default analytics code, if you wish you can of course use your own UTM code.
Google Analytics reporting
Once you’re there, you should see a row for Email Branding / Rocketseed. Click on the header.
You can add a ‘secondary dimension’ to view which specific campaigns (banners) are generating the most traffic.
Navigate to ‘Secondary Dimension’ (in yellow below) > ‘Advertising’ > ‘Campaign’.
This then adds a column name ‘Campaign’ which is the individual Rocketseed banner name that has been clicked in that time period.
Google Analytics 4
Please note that Google Analytics 4 (GA4) has a slightly different view and navigation.
In order to view Rocketseed traffic in Google Analytics 4, you will need to navigate to the Acquisition –> Traffic Acquisition.
In ‘Session default channel group’ press the downwards arrow to select ‘Session Source Medium’.
Once you’re there, you should see a row for Email Branding / Rocketseed.
In the search bar type in Email Branding / Rocketseed.
To view your specific Campaigns, next to ‘Session source/medium’ select the + symbol and choose ‘Traffic Source’ > ‘Session campaign