Reporting
When you log into the interface the homepage shows an overview of your account statistics for the past 7 days. This highlights up to the top 5 banners being used including the number of unique recipients emailed, total clicks and the engagement percentage.
Depending which Rocketseed product you have will determine the level of reporting insight you have access to.
Signature clients can receive a Key Number report on the 1st of every month to a designated email address. Campaign clients receive a more detailed Campaign Report at the same time. Details of what is included in these can be found below. Campaign customers also have access to the ‘Reporting’ (on the left hand menu bar) which provides more in-depth insight.
Reporting can be accessed from several places in the Rocketseed user interface. If you want to pull reporting for specific Senders / Receivers or Groups, these are accessed from the Sender / Receiver Hierarchy. For reporting for the entire Account, you simply navigate using the reporting function on the left hand menu.
Account level reporting
The account level has access to many reports from the reporting function
● Banner assignments – Shows all banners currently assigned and to which groups and/or individuals. Also shows banner start and expiry dates and the priority of assignment
● Signature Assignments – Shows all signatures currently assigned and to which groups and/or individuals.
● Disclaimer Assignments – Shows all disclaimers currently assigned and to which groups and/or individuals.
● Template keywords – Shows banners assigned to a specific email address and provides keywords for each.
● Account statistics – This provides an overview of recent account activity.
● Banner summary – Shows all or only sender banners available for a email address.
Select the Display Reports option to view the following screen and select the report and timing you want to run. sender reports
Select a report to display – dropdown list of reports available:
Email Flow Summary – Shows a summary of emails flowing through the server during the date range selected. The summary will show; Rocketseed mail ID, date received, subject line, sender and receiver. Users can filter for specific information.
Email Flow Full – Shows detailed information relating to email flow through the server usually used by the IT team rather than marketing.
Click Tracking – Shows which banners have been clicked during a specific time period, including who the email was from, to, time sent and time clicked.
Detailed marketing – Shows you detailed information on all the emails sent, clicked, date and time of click. Users can filter the information as required.
Key Numbers – Succinct overview of the key statistics. Including number of senders, number of banners used, and real response rate. Great for a general account overview and to check the total clicks from your email branding (this singular part of the report is what is emailed to Signature clients on the 1stof each month).
Banner performance summary – Overview of branding emails sent. Shows the number of times a banner has been used, unique receiver and click ratio for each. Good for a quick overview on the success of your Banners.
Dormant senders – Shows the senders who haven’t sent any email in a set time period. This can be used to tidy up accounts and ensure no one has stopped routing that should be.
Receivers list builder – Shows all the unique recipients that the users (branded and unbranded) in the account have sent emails to in a given time period.
Campaign report – Gives the option to select an amalgamation of the reporting figures you need.
No account emails – These are email addresses that have sent email through the Rocketseed server using valid IP or Username/Password authentication but cannot be associated. Eg: Account deleted or domain is no longer listed on the account. Please note that this report is only available if you are a reseller admin user.
● Reporting date Range – Dropdown for quick selection (Today, Last 24 Hours, Last Week, Last Month, Last Quarter, Last Year)
● Adjust the start date – select an Start Date
● Adjust the end date – select an End Date
Sender/receiver specific reporting
This reporting can be accessed at People > sender/receiver group level or sender/ receiver individual level. Please note that when the reporting is generated on group level the reporting will only be for the group and not the entire account. This will be the same for individual sender reports
Individual reporting
Please note: Our depersonalisation feature, once activated, replaces incoming IP addresses with 1.1.1.1, subject lines with **** and receiver email address prefix (i.e. before the @domain) is displayed encoded. With this activated you will not be able to see the receiver data at all. Please click here to read more about depersonalisation.