Creating Banners

This guide will show you how to create Banners within the Rocketseed Hierarchy.

How Banners Work

Banners with branding information are added to emails leaving the organisation. These banners contain links that allow the email recipient to engage with the organisation’s marketing messages and allows Rocketseed to record that click information and act accordingly.

Banners with One Link

Some banners contain only one piece of specific information and therefore needs only one area of engagement. The Rocketseed Application allows you to add one applicable link to the entire banner ensuring that any click on that banner takes the email recipient to the relevant information on the website. 

Banners with Many Links (Image Map)

Some banners contain more than one piece for information and allows the email recipient to choose which marketing area appeals most to them. For banners like these, multiple click areas (called an image map) are added to one banner image thus allowing for the recipient to be sent to a number of relevant pages on the website depending on where on the banner they click.

Tracking Clicks

Each click is initially directed back to the Rocketseed Application which records the click and forwards the clicker to their requested page.

Special Click Options

• Add Google Analytics - This will append Google Tracking information to the URL and allow you to track the click in your website analytics

Click Actions

Once you’ve added a click through URL (website address) to your banner and added a tracker, you have the option to add an action to the click. This means that the person who clicked on the banner will not only be taken to the page you specify, but an additional action will be triggered.

The actions available are as follows:

• Notify Sender - This will trigger a click-alert notification email to the original email sender

• Notify Other - This will trigger a click-alert notification email to a specified 3rd party email address(es)

• Tag Email Recipient Address - This will move the email recipient into a relevant receiver group in the receiver hierarchy

• Update Recipient Properties - This will update the branding settings for the email recipient

Creating a Banner with One Link

You start your banner creation by selecting your layout from the layout gallery provided.

In this example we have selected the Top Banner layout option and you will see a layout of the email with the top banner for you to edit.

Clicking on the image placeholder will prompt you to browse for and upload your image. Once you have uploaded your image, the screen will refresh showing your image instead of the placeholder.

Save the banner and you can then add a tracker.

Click on the Image Mapping and Tracking option on the right of you new layout

You will see an icon displayed in the top left corner of your image.

Click on this and you will be able to add your link.

Insert your URL / Tracking Link and give the tracker a name that will allow you to distinguish it from other trackers in your reporting.

To track the link you need to check the associated check box. To add tracker actions, click the Edit button and the following screen will be shown.

Once your tracker is saved, resave your banner and you are done.

Creating a Banner with Many Links

As with creating a banner with one link, you start your banner creation by selecting your layout from the layout gallery provided

In this example we have selected the Top Banner layout option and you will see a layout of the email with the bottom banner for you to edit.

Clicking on the image placeholder will prompt you to browse for and upload your image. Once you have uploaded your image, the screen will refresh showing your image instead of the placeholder.

Save the banner and you can then add a tracker.

Click on the Image Mapping and Tracking option on the right of you new layout.

You will see an icon displayed in the top left corner of your image.

Click on this and you will be able to add your link.

Drag your cursor to draw the rectangles that you want to have links. You will see that each rectangle is numbered (starting from 0) and below the preview of your image, are corresponding text boxes.

Enter the URL / Tracking Link in the relevant text boxes and add an associated tracker name. Click the Tracked check box if you would like to change the link to a tracker.

Once you’ve added all your links you could add tracker actions to them. This is done by clicking the Edit button associated to each link and looks as follows:

Once you’ve added your links and tracker actions, you will be prompted to resave your banner and you’re done.