Personalisation codes are shorthand codes that populate values with Sender or Receiver details. Personalisation codes represent a given sender or receiver’s personal details. These codes will be replaced with actual data when an email is branded.
Please note: Active Directory only supports a few of the fields which will be auto populated if you're using AD to sync sender information. Should you wish to use some of the additional fields listed, this information will need to be manually added to the sender's record in the Rocketseed User Interface.